Collections

All products

Apparel

Clothing that states the obvious.

Shirts. Tanks. Hoodies. Pants.
Some labeled. Some defined. All wearable.

definition col·lec·tion (n.)

[/kəˈlekSH(ə)n/] a group of things or people.

Our "definition" line of products.

Gifts

Gifts that require no explanation.

Our collection of self-identifying items takes the guesswork out of giving. Each piece literally states what it is. Perfect for people who appreciate clarity, minimalism, and a healthy dose of irony.

Literal Labels

Minimalist clothing and accessories with literal labels printed on them.

The Literal Labels Collection features everyday essentials that announce themselves. Our shirts say SHIRT. Our mugs say MUG. Each piece strips away pretense to reveal the beautiful absurdity of labeled existence. Perfect for those who appreciate when fashion states the obvious.

No decoding necessary. No hidden meanings. Just products that are exactly what they say they are.